PROJECT
For the project titled “Le Delicieux,” the objective was to create a complete visual identity for a luxurious and unique chocolate brand. The concept centered around three different intensities of chocolate, each representing a distinct flavor profile. Inspired by the idea of ground rock and crystals, the design reflected varying depths where the stronger the chocolate, the deeper it is found.
Color wise, we chose fresh, lighter tones for the milder chocolates, and richer, deeper hues for the more intense varieties. For the Le Delicieux logo, we selected an elegant, organic-looking font to align with the brand’s refined aesthetic. Additionally, the letter “D” in the logo features a subtle gradient, symbolizing the play on depth and reinforcing the brand’s concept.